Set Up Google Analytics

Add Google Analytics to your platform account

Google Analytics can give you a few additional data points to help you see the picture of your effectiveness and trends. Adding Google Analytics to your platform account allows you to view traffic source like attenders from ad traffic, and demographic data (including location data, gender, age, and mobile vs desktop) for the attenders of your church online site.

Setting Up Google Analytics

1. Create a Google Analytics account.
2. Choose a Google Analytics 4 property.
   1. Create a new Google Analytics 4 property.

      

      1. Find your Google Analytics Measurement ID. Your GA4 property name will be "Example property - GA4 (nnnnnnn)", without a "UA-" prefix, and where nnnnnnn is a property number. Please see "Switching from Universal Analytics to Google Analytics 4" below if it has the "UA-" prefix.
   2. Use an existing Google Analytics 4 property.
      1. Go to your Google Analytics 4 property.
      2. Click on the Admin tab.
      3. At the top of the Property column, select your property.

         

      4. Under Property, click on Data Streams.

         

      5. Select the Data Stream that you want to use.

         

      6. In the Google tag section at the bottom of the Web stream details page, click Configure tag settings.

         

      7. In the Your Google tag section on the Google tag page, copy the ID.

         

3. Return to Church Online Platform Admin.
4. Paste that code into the Integrations > Google Analytics 4 section.
5. Save the code and the integration will activate.

Your church online data will now be sent to Google Analytics.

Switching from Universal Analytics (UA) to Google Analytics 4 (GA4)

1. Use the GA4 Setup Assistant to create a new GA4 property that collects data in parallel with your existing Universal Analytics property. Your Universal Analytics property will continue to collect data until Google stops processing data.
2. Get your Property ID from the GA4 Setup Assistant

   

3. Paste that code into the Integrations > Google Analytics 4 section of the Admin.
4. If you have an existing Universal Analytics account inside the Admin, it can remain active

What does the Platform report?

The Platform will also report Events to Google Analytics when attenders take various actions such as:

• Heartbeats: the platform sends events indicating that the attender has been on the page for a certain amount of time. Heartbeat events are sent once the attender has been present for 3, 10, and 30 seconds; they match the data shown on your Admin dashboard.
• Moments: an event is sent indicating that the attender has taken action on a Moment, e.g. that they clicked the "Give" button. The event indicates the type of the Moment (e.g. Connect, Quote, Salvation, etc.), as well as the action taken (e.g. Submit, Share, or Like.)
• Chat: an event is sent each time the attender posts a chat message. It indicates whether it was in public chat, or in a live prayer session, or in direct chat, or in the host channel. The event sent does not contain the text that was written nor the user's chat nickname.
• Live Prayer: an event is sent when a live prayer session has been requested by this attender.
• Account signup: an event is sent when the attender starts the registration process to make an account.