Setting Up Facebook Pixel
The Facebook pixel is an ID that you place in the Church Online Platform. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action within the Church Online Platform.
Find your Facebook Pixel ID:
- Log in to Facebook and go to your Ads Manager account.
- Open the Navigation Bar and select Events Manager.
- Copy your Pixel ID from underneath your Site Name.
Embedding your Facebook Pixel ID in Church Online Platform:
- Go to your Church Online Platform admin
- Click on "Integrations" and then "Facebook Pixel"
- Paste the Facebook Pixel ID in the field
- Click "Save"